It’s just a color. What could possibly go wrong?
Color, images, tone, and design can communicate very different things in different countries. That’s why language is not the only thing we translate. Before you enter a new market, let us ensure that your proposed brand and product names, tag lines, and marketing materials are culturally relevant, and never off-color.
Cross cultural consulting
Culture can influence how we interpret even the most straightforward messages. We’ll make sure your message is relevant and appropriate in all your target markets.
Transcreation agency services
Where translation focuses on words, transcreation focuses more on message—taking a bit more creative liberty to ensure that the intention behind the message is preserved, even if the words are not.