Blog
When Your Vendor Matters: Finding Translation Services You Can Trust
We are an innovative company that combines linguistic talent with advanced technology and a deep understanding of the insights industry. Our translation services help our clients collaborate on a global scale. Brands and companies are moving quickly into new markets,...
Reputation Management through Quality Translation Services
Companies spend millions of dollars managing their reputations online to reduce negative press and increase appeal to a global audience. While the costs of a poor reputation are immense, reputation management represents a big expense for companies. While paying to...
Why Cultural Knowledge is Key for Successful Translations
Remember that time in 1977 when President Jimmy Carter abandoned the U.S.? No? Oh yeah, that’s because it never happened. But that’s what he said in his address during a visit to Poland – in the first trip of his presidency. At least, that’s what the Polish...
Top 11 Podcasts for Busy Professionals
As a busy professional it’s always go, go, go. If you travel for your career, there are bound to be downtimes at the airport, Uber travel time, or a few evening hours stuck in the hotel. Looking for some entertainment and education that won’t keep you up too late to...
Translate This: Funny Idioms That Defy Direct Translation
I asked directions to the store, this guy said, "Well that's just a hop, skip and a jump away." ... "Well that's not how I'm getting there...You got directions for those who are walking?" - Mitch Hedberg Wordplay, metaphor and colloquialism can all be particularly...
From Philadelphia to Filadelfia and Everywhere in Between: The Case for Cultural Awareness of your Target Market
Through professional and culturally relevant translation you can break through language barriers to not only communicate your thought but also do so in a way that helps the listener engage in a meaningful way. The translator should take the burden of not only...
10 Best Apps for International Business Travelers
When you travel overseas for work, it can bring on a whole litany of issues to deal with. You do have devices right in your hand that can help you with that, which is great news! These are obviously your smartphone and tablet. There are fantastic apps you can download...
Understanding How Cultural Differences Impact Business Around the World
You don’t have to travel far to know you’re no longer at home. Language is the first consideration most have when they travel abroad. But any seasoned traveler can tell you that even if the language doesn’t change, cultural experiences can be radically different in a...
Cultural Nuances in Translation: Life Beyond Google Translate
It’s often joked that the U.S. Mason Dixon Line is the division between “y’all” and “youse guys.” This joke is an oversimplification, of course, but it serves as an illustration of the types of cultural divisions in linguistics that exist all over the world. Braces in...
Test Driving a Translation Services Partner
Every day we work with marketing professionals who are juggling diverse projects, clients and deadlines. We know that adding vendors to the mix can be a bit daunting. But when marketing research must be translated to get global feedback, you need a translation service...
Does Your Vendor Speak Your Language?
To get the message across, global businesses must speak to customers in their language. Translation solutions help cross language barriers, but they can become difficult if the vendor isn't speaking your language in other ways. Here are three challenges to be aware of...